Estee Lauder is a brand which is known for catering to all skin tones. The Double Wear Foundation range for example has over 30 shades ranging from cool, warm to neutral so there is so much to choose from. I felt unsure about the shade to commit to so fortunately Estee Lauder are happy to provide a sample. They used a device that took three photographs of my face to decide on my shade. I was matched to Bronze 5W1 but they did not have it in stock since its a newer shade so they recommended that I tried Henna 4W3.